This film is designed to show the process of how John O’Brien makes a hurley from start to finish, completely by hand.
It’s designed in such a way that the soundtrack of the film is the raw sound of the wood being carved into shape. My concept for this film was to make a connection with the carved hurley back to its living breathing origin and to help the user connect with the hurley and to increase sales.
The film was also used as part of a social media campaign to upload direct to Facebook with links to a new website which Exit8 Tv built. The website was designed to have a built in shop with various options like hurley size and custom options. You can see the website by clicking here.